8 friends head into the snow to cut down a tree. You won't believe what happens next!
This video was produced as part of an advertising campaign for Pabst Blue Ribbon's limited edition American Traditions Collection. Available during the 2015/2016 holiday season, these aesthetically vintage labels pay homage to the beer's heritage and longtime association with American culture.
The crew may or may not have drunk the "props" after the shoot was wrapped. They really were better in the mountains.